style, tone & personality
The way you communicate in writing with your customers is part of your brand. This writing style can be formal or informal, friendly or authoritative, sometimes it can be quirky and fun. But are you consistent with your writing style or are you confusing? Perhaps you’re unsure of your style? Perhaps the style you have now isn’t helping you achieve your strategic goals? Perhaps you are stuck in a rut with your writing style? Do you and your customers think you’ve become boring? Is it time for reinvention?
If you’re beginning to think like this it’s likely you’ve already lost some of your customers. Some simple decisions and rules can help get your writing style and the way you communicate back on track. Interested in finding out more or need a quote for something specific?
Please get in touch.