Carrie has been working with ARANZ Geo since 2011. We develop and market 3D geological modelling software for the global mining, geothermal energy and groundwater contamination industries. Our product is complex and often technical. Carrie excels at ‘translating’ this technical content provided by our software developers into business benefits for our target market of managers.
We primarily use Carrie as an expert copywriter. She has written countless press releases, eDMs, website pages, and brochures for us. Carrie always sets out to understand the strategy behind the content and uses this information to ensure it is compelling, effective, and hits the brief.
As well as copywriting Carrie has undertaken a variety of projects such as the facilitation of a thought leadership book written by our key accounts. Regardless of the task, Carrie is always diligent and delivers on time. Carrie has a fantastic sense of humor and gets along with everyone easily, making it a pleasure to work with her. We always look forward to the days she pops into the office!