strategy & planning
The analysis carried out in the Marketing Snapshot and SWOT can be enough for you as the business expert to see where you’re falling down and reset your marketing strategy. But I can tailor something specifically for you if you need help identifying your strategy. We can also at this point decide on tactics for how you will achieve your strategy. This marketing planning breaks down your strategy into actions to help move your business forward.
These two services, Marketing strategy development and Marketing planning, can’t be supplied in isolation as to perform them I need to first carry out the Marketing Snapshot and SWOT analysis.
Determining how you are going to position yourself in the market is fundamental to your operation. It may be that it’s completely obvious where you need to be based on your business strengths, you may for instance decide on an overall strategy of Value. You are going to add value in everything you do for your customers, so making you indispensable. You may decide to move forward with a pricing strategy, offering your customers the very best price in the market. You may decide on a combination. You may chose to differentiate yourself in a unique way or you may decide to carve out a new niche in the market. Your marketing strategy combinations are extensive and depend on your unique business and market.
Once you decide on your marketing strategy you need to put it in place. I’ll work with you to help identify the marketing tactics to help you achieve your goals. As part of this process I’ll develop a spreadsheet of marketing activity for a 12 month period that allows you to pursue your marketing strategy. This can include identifying your USP (Unique Selling Proposition), clearly identifying your target markets, segmenting your markets and determining your marketing mix to reach your market.