The greatest strength I have as a consultant is to be ignorant and ask a few questions. Peter Drucker
Marketing snapshot is a marketing review of your business. This is when I establish what marketing you’ve used in the past and how you feel it’s worked. I’ll ask lots of questions so I can help you uncover better ways of marketing yourself, including:
- What marketing have you done? How successful was it? Why do you think it didn’t work?
- Who is your target audience? Are you reaching them with your marketing?
- Have you properly segmented your market? Are you missing opportunities?
- What key messages do you use? Are these right?
Marketing snapshot – process & output
Through meetings with you, either online or in person, I’ll clarify and identify your past marketing activity. We’ll discuss what worked well for you and why you think some of your marketing didn’t work so well. We’ll also consider new marketing approaches and how you can take advantage of these, what’s stopping you from trying something new? This process includes looking at your key messages, your website and other ways you interact with your audiences – such as social media, advertising, PR and marketing material. Marketing snapshot reveals where you are now with your marketing through a thorough marketing review.
Getting the marketing mix right
Your marketing should work together and often it’s a lack of synergy that can affect your overall marketing success. I’ll help identify ways you can make your marketing mix effective and ways you can make your marketing money stretch further.
Marketing snapshot – report
I’ll supply you with a report that suggests a way forward and how we can monitor what you’re doing so you don’t waste money on approaches that aren’t working.