about

B2B copywriting and marketing

Custom Content Ltd provides B2B copywriting and marketing. Founder Carrie Beckwith has worked in B2B marketing all her career and has specialist experience of working with software developers and professional service providers.

“I focus on your customer, what drives them. I want to understand your strategy or be part of the process in developing it. I take the time to understand what you are trying to achieve and ask lots of questions.”

B2B copywriting

Custom Content is here to tell your unique story and do it in a way that’s engaging and keeps your customer sold. Fundamentally it’s about understanding the importance of cultivating long term relationships, building trust and being able to communicate complex messages clearly.

“Like you I’m aware of the amorphous nature of customers’ interests and motivations. Getting over your message quickly and concisely is just part of it.” Read about B2B copywriting here.

B2B marketing matters

B2B marketing includes marketing planning and strategy. Years of working in this sector means I can quickly get to the crux of issues and develop realistic and sustainable marketing plans and strategy. I typically work with B2B professional service providers.  Read about B2B marketing here.

Carrie Beckwith, founder

Carrie has worked in B2B marketing and copywriting for over 20 years both in the UK and New Zealand. Her first business Beckwith Communications ran successfully for nearly ten years in Christchurch, New Zealand and many of my early clients are still clients today. Clients range in size from global brands who need their content to work hard for them to small businesses who need marketing expertise.

“My broad experience confirms what I’ve always believed about content, copywriting and marketing, always be clear and always have a plan.”

Originally from Stratford-upon-Avon, England, Carrie has an honours degree in business studies from Coventry University, where she specialised in Marketing, and a diploma in Marketing from the Chartered Institute of Marketing. Carrie is an experienced marketing copywriter and a recent student of the Hagley Writers’ Institute.

Customer feedback

“Your success is my success as I, like you, want to keep my customers sold. You can read customer feedback here. I have long standing relationships with them all.”

Please give me a call or drop me an email if you’d like to discuss a project. Look forward to working with you.

Timely Support

We always agree timescales prior to a project kicking off and haven’t let anyone down yet. We are realistic and focused on a quality solution but can turn around quickly if your deadlines are tight.

Thoughtful results

We like to ask lots of questions and put real thought into our work. We pay attention to the detail but remain true to your overall strategy and goals.

Online solution

Part of the reason we turn around work quickly is because we make the most of working online. If you need to speak we’re here and responsive.

Clear communication

We like to be crystal clear with our communication, expect to hear from us with concise emails that keep you up-to-date.

Want to skype, email, call, try us?

If you are interested in working together, send me an enquiry and I will get back to you as soon as I can!
Ask here!